Bee Better Farming: A Marketplace Incentive Program for Pollinator Conservation

In partnership with major food companies, agricultural investors, and conservation-minded farmers, the Xerces Society proposes to develop and launch a first-of-its-kind certification program that incentivizes the large-scale adoption of pollinator conservation through a marketing-driven platform. This program, known as Bee Better Farming, will leverage scalable investments from the private sector to develop clearly defined pollinator conservation metrics that will be rewarded with a formally recognized certification.