Improving Nutrient Management Plan implementation by Integrating Pollution and General Liability Insurance-based Incentives

The University of Wisconsin proposes to integrate and expand on a proven approach, partnering with the insurance industry to provide a significant market-based financial incentive for professional manure applicators to improve NMP implementation with the implementation of a 3rd party verification of compliance. Negotiated financial incentives for applicators meeting program requirements include 14%-38% reductions in business liability and nutrient/pathogen pollution liability insurance premiums for completing project requirements. Implementation of conservation will be further enhanced by the creation of three livestock species based Advanced 590 NMP Scenarios that NRCS can add to the states EQIP project list to provide documentation of NMP implementation through training, technology, market-based incentives and 3rd party verification.