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Incentivizing conservation adoption through new digital marketplace tools and price discovery

Agreement Number
NR22-13G017
Awardee Name
Croatan Institute
Grant Type
Classic
Awardee State/Territory
Wisconsin
Involved States/territories
Colorado
Maine
Massachusetts
Missouri
Award Year
2021
Start Date
End Date
Award Amount
$690,277.00
Production/Use
Farmland Agricultural
Farmland Horticultural
Resource Concern (Broad)
Habitat
Soil
Project Background
This project provides a supply chain solution to conservation by tying the food products to the production attributes (price discovery). Producers are compensated for the risk/inputs for those attributes and the markets are established by consumers in the recognition and payment of defined attributes. The end product will use the app Market Square to facilitate a pilot of producer to consumer transactions to establish market values.
Project Scale
Regional
Awardee Technical Contact Name
David LeZaks