Agreement Number
06-164
Awardee Name
Red Tomato
Grant Type
Classic
Project Title
Market Incentives for Conservation Practices by Northeast Tree Fruit Growers
Awardee State/Territory
Massachusetts
Involved States/territories
Massachusetts
Award Year
2006
Start Date
End Date
Award Amount
$300,000.00
Resource Concern (Broad)
Soil
Water
Project Background
The purpose of this award is for the grantee to:
• Refine production protocol by improving existing and adding new soil, water, and air resource conservation criteria.
• Improve product quality by adding quality control standards, food safety, and security criteria to the protocol.
• Identify attributes, simplify and improve messages to position eco-products for long-term market growth and to achieve synergies with other eco labels including organic:
• Take USDA science to the market-reach three million people with a simple message about earth-friendly Eco Apples, and the advanced IPM and conservation practices that make them so.
• Develop effective evaluation tools to measure the impact and reach marketing initiatives.
• Educate 100 trade buyers and produce department managers about the benefits of Eco Apples and how to utilize these benefits to achieve their own business goals.
• Conduct a feasibility analysis for expanding the program to the next target product.
• Refine production protocol by improving existing and adding new soil, water, and air resource conservation criteria.
• Improve product quality by adding quality control standards, food safety, and security criteria to the protocol.
• Identify attributes, simplify and improve messages to position eco-products for long-term market growth and to achieve synergies with other eco labels including organic:
• Take USDA science to the market-reach three million people with a simple message about earth-friendly Eco Apples, and the advanced IPM and conservation practices that make them so.
• Develop effective evaluation tools to measure the impact and reach marketing initiatives.
• Educate 100 trade buyers and produce department managers about the benefits of Eco Apples and how to utilize these benefits to achieve their own business goals.
• Conduct a feasibility analysis for expanding the program to the next target product.
Final Report URL
Awardee Technical Contact Name
Michael Rozyne