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Ugly to Beautiful: Changing the Visual Acceptability of Cover Crops

Agreement Number
NR22-13G029
Awardee Name
National Wildlife Federation
Grant Type
Classic
Awardee State/Territory
Minnesota
Involved States/territories
Minnesota
Award Year
2021
Start Date
End Date
Award Amount
$322,509.00
Production/Use
Farmland Agricultural
Resource Concern (Broad)
Soil
Resource Concern (Specific)
Soil Health
Conservation Practice(s)
Cover Crop
Project Background
This project will develop and test a multi-faceted media campaign to build supportive social norms for soil health practices.
Project Scale
Regional
Awardee Technical Contact Name
Jessica Espenshade